Whole Foods private label baked goods

voix · Joined: 10 Apr 2008 Posts: 148 Location: Colorado

Have you guys tried the WF gluten free baked goods? I think they are new. I tried the cheddar cheese biscuits; regular buns. Both were great. Looks like they have a lot to choose from. The taste was flat out normal and good.

They were packaged and refrigerated. I kept half in the fridge and half frozen. Even thawed and toasted, the cheese biscuits were great. Not soggy; no crumbling

I hope they will catch on and the price will come down some.

ostrich · Joined: 30 Mar 2006 Posts: 4170 Location: Nebraska

We've had the WF baked goods for awhile, so I'm not sure how new they are. I'm fond of the cookies and muffins/rolls.
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Ostrich :>--O==={

I lie below, you float above
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Torrey · Joined: 11 Apr 2005 Posts: 925 Location: Hawthorne, NJ

I agree--they're stuff *is* good, but because of the high prices ($6 for a loaf of sandwich bread!), I don't buy it all that often.
I really like the Prairie Bread, the Honey Oat Bread, and the cookies, too. I tried the Sourdough Bread recently, but I didn't like it...the flavor was off a little bit...
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~Torrey Smile

August 24, 1975
GF BD July 12, 2004

luvscowznh · Joined: 23 Dec 2004 Posts: 320 Location: Groton, MA

I tried the cheddar biscuits a little while back and really liked them. They reminded me of the cheddar biscuits they serve at Red Lobster. (Being from New England, that was about all I liked at RL...)

Their baked goods have been around for a while, but maybe not in all markets. They used to be in the freezer section in my local store, but have moved closer to the bakery. I have tried the sandwich bread, but since I've been pregnant, I haven't been able to eat it. The taste is off for me for some reason. I also liked the cranberry orange scones. (Needed a glaze, but other than that, yummy!)

--Manda
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cruelshoes · Joined: 23 Sep 2005 Posts: 2550 Location: Washington State

We've had a few things. They were good, but much too expensive for frequent consumption.
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-Colleen
Dx 8/05 via bloodwork/biopsy
10-YO son Dx 11/05 via bloodwork/biopsy
Daughters (12 and 2) have neg. bloodwork

A woman is like a tea bag-you never know how strong she is until she gets in hot water. - Eleanor Roosevelt

ostrich · Joined: 30 Mar 2006 Posts: 4170 Location: Nebraska

I agree with Colleen and Torrey. Their food tends to be too expensive for me to buy frequently. For example, the only time I really buy things like rolls is for holiday meals.
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Ostrich :>--O==={

I lie below, you float above
In the pretty white ships that I am dreaming of

luvscowznh · Joined: 23 Dec 2004 Posts: 320 Location: Groton, MA

It is VERY expensive - I've been trying to bake more at home and occasionally getting something from the WF bakery. (Like when I'm waddling around WF and a MAJOR baked goods craving hits...that's not too often though) Wink

--Manda
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voix · Joined: 10 Apr 2008 Posts: 148 Location: Colorado

I've noticed that the best things are super expensive, like wf baked goods and the crackers from Outside the Bread Box. Do the ingredients really cost so much more than flour, or are they charging more because they have a dependent customer base?

It can't be cc concerns, because some expensive suppliers are dedicated facilities.

ostrich · Joined: 30 Mar 2006 Posts: 4170 Location: Nebraska

My guess would be that the costs go towards development. It seems like it takes a bit of work to make a delicious GF product.

You're also paying for the name. Remember, their bakery is part of Whole Foods, also known as Whole Paycheck. Wink

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Ostrich :>--O==={

I lie below, you float above
In the pretty white ships that I am dreaming of

voix · Joined: 10 Apr 2008 Posts: 148 Location: Colorado

Towards development, that makes sense.

cruelshoes · Joined: 23 Sep 2005 Posts: 2550 Location: Washington State

There are development costs, the costs of a dedicated facility, the costs of sourcing special ingredients, etc. Also, they are producing them on a much smaller scale, so they cannot take advantage of the "economies of scale" like they could if they were producing them for a much larger population.

As much as I try to convince myself otherwise, though, I think a lot of GF products are expensive because manufacturers know we'll pay. Sad

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-Colleen
Dx 8/05 via bloodwork/biopsy
10-YO son Dx 11/05 via bloodwork/biopsy
Daughters (12 and 2) have neg. bloodwork

A woman is like a tea bag-you never know how strong she is until she gets in hot water. - Eleanor Roosevelt

rpf1007 · Joined: 13 Feb 2008 Posts: 195 Location: Chicago

So expensive...but everything I have tried I liked! I love the ginger molasses cookies. The pie crusts are good too- I'm not great at pastry making.

operater · Joined: 06 Apr 2006 Posts: 63 Location: Northern Illinois

There sun dried tomato bread is great. Don't go there to often like you all said very pricie. I like a herb bread from red star yeast that one of these days will try addind sundried tomatos to.
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Jan